CONSULTING BY DESIGN
 

Corporate Branding


These workshops are our most popular workshops as they cover the most important areas for uplifting your brand identity and creating a positive public image.

CORPORATE BRANDING

We assist with all your branding requirements from logo, website and social media design and creation right through to employee training, appearance, dress codes, uniform design and creation. We also assist with office interior décor, product packaging and design and anything related to your corporate brand and image. We work closely together in all aspects of HR, Marketing, PR and Media Relations to ensure consistency in creating brand recognition. 

CORPORATE STYLING

It is imperative that employees reflect a professional and well-groomed personal appearance at all times. This consultation is tailor made to portray your company image and covers all aspects of image, colour, style, and business etiquette. It is ideal for employees interacting with clients. It not only increases confidence levels but also provides an incredible boost in work ethic and performance levels. By feeling confident in the way you look you create an overall positive dynamic.

Personal shopping consultations are advisable to assist employees on a practical level

CLOSING THE CULTURAL DIVIDE

In a diverse country like South Africa, each culture and ethnic group had certain customs and practices unique to them. These can cause misunderstanding and elicit either negative or positive responses when displaying these in a setting where international business standards are adhered to. Misunderstanding in a business setting can lead to negative perception resulting in a lost deal or client. This workshop identifies and explains common areas of misunderstanding looking at both verbal and non-verbal communication and how to communicate within required cultures.

CRISIS MANAGEMENT

We offer crisis management in situations where a company image may potentially be or already have been tarnished. We act as a go-between by identifying and implementing a strategy that will turn around public perception and create a mutually beneficial outcome for all parties involved. We also assist companies where changes within an organisation may result in a volatile response. Our aim is to create and maintain a positive public image for the organisation internally and externally.

EMPLOYEE ORIENTATION

As an ambassador of your company it is imperative that your employees’ image reflects your corporate brand, culture, goals, vision, values and image. This programme assists employees to understand and implement these in their careers. When understanding these employeesare better equipped to apply this in their corporate image and work ethic. This will enable them to present themselves in a professional manner which is consistent with the company image.

PERSONAL BRANDING IN THE WORKPLACE

This workshopoffers a unique approach to investing in employees by equipping them with the tools to assist them in their career growth in a holistic manner which will benefit both the company and the employee on a professional and personal level. It identifies the employee personal and career goals and is designed to provide specific steps in order to elevate them to their desired goals within the organization. There is difference between an employee that shows up for work and one that shares the company vision and is passionate about their work. This process utilizes life coaching tools, image principles and psychological theory. This workshop offers an integrated approach and looks at the following areas; personal and career goals, image and appearance, business etiquette, soft skills training, self-sabotage and work ethic.

BUSINESS ETIQUETTE

This workshop is ideal for newcomers entering the market place or anyone just wanting to brush up on their business etiquette skills. It offers guidelines on how to conduct yourself in a business and social setting and includes the following focus areas; office etiquette, business dining, verbal and non-verbal communication, telephone etiquette, business writing, dress codes, image and personal appearance.

SOFT SKILLS TRAINING

These workshops will empower employees to offer excellent client services to your customers as well as giving individuals practical tools to manage their professional and personal life. By utilising life coaching tools and psychology theory, our training workshops are designed to create work and personal life balance and offer excellent training for employees interacting directly with clients.

Courses offered: 

  • Customer Service Training
  • Stress Management Skills
  • Time Management Skills
  • Leadership Skills
  • Work & Family Balance